Monster Energy and NASCAR have signed a new deal.The beverage company will remain the entitlement sponsor of the NASCAR premier series through 2019, adding a third year to its partnership with the sport. NASCAR officials made the news official Wednesday afternoon following months of discussion between the two sides and...

Monster Energy has reached a multi-year agreement to become NASCAR's premier series and annual all-star race sponsor.“They made us feel very comfortable over time,” NASCAR chairman and CEO Brian France said. “Motorsports is their DNA, and when you walk through their lobby in California you see that; you see the...